Hat Trick and David Mitchell Soapbox firm both land YouTube deals
Andrew Mickel9 October 2012
The firm behind David Mitchell’s Soapbox, ChannelFlip, has landed itself a deal with YouTube to create new comedy in the UK.
The new HuHa! channel is being made by ChannelFlip, which has also created Robert Llewellyn’s Carpool and Harry Hill’s Little Internet Show. It is promising to deliver cartoons for adults.
ChannelFlip was purchased by Elisabeth Murdoch’s Shine in January this year.
It will also be creating a separate channel titled Multiverse, promising ‘scripted, geek-flavoured entertainment’.
Bad Teeth, created by Hat Trick and Base 79, has also signed up to create new shows.
Bad Teeth is promising ‘sketches, animations and celebrity guest-hosted pranks for a thoroughly entertaining experience’.
Base79 was founded by Kelvin Mackenzie’s son, Ashley Mackenzie, and has grown rapidly by working with other content creators for the web.
It will be hoping to capitalise on Hat Trick’s existing roster of shows and stars, including Have I Got News For You, Room 101 and Armstrong and Miller.
A total of 60 new channel partners were announced.
The biggest channel partners who are already working with YouTube are garnering over one million a views a week, providing a major new potential market for the firms that find success.
Here’s a clip from ChannelFlip’s David Mitchell’s Soapbox:
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