Little Britain producer Myfanwy Moore is ITV's new comedy commissioner

ITV is trying to capitalise on the success of Benidorm with a move back in to scripted comedy.

 

The report in Broadcast Now says that she will run scripted comedy, while a separate commissioning editor will work on comedy entertainment such as Celebrity Juice.

 

Moore previously produced Little Britain but could be a good fit for the broadcaster as she has a history of working with comedy underdogs, including Play UK and the Paramount Comedy Channel.

 

Pilots have recently been commissioned by the broadcaster which variously feature Russell Tovey, John Barrowman, Jonathan Ross, Alistair McGowan, Dom Joly and Leigh Francis's character Keith Lemon.